Zarina Prvasevda

is nominated for the UPBEAT Awards 2023 in Best New Talent category. 

Photo - Stefan Rajhl (2)

About the Nominee

Balancing her rich heritage with authentic self-expression, Macedonian artist Zarina Prvasevda found her own voice on her long-awaited debut album, Eho. Her vocal technique is rooted in Eastern European and oriental traditions, which she combines with instrumental and rhythmic diversity. The surprisingly mature debut album takes inspiration from nature, collaborations with like-minded artists and Macedonian grandmothers she collects stories and songs from. A heartfelt and fresh take on Macedonian heritage, Eho features 11 traditional songs in 4 different languages. As an artist not limiting her engagement to music, Zarina is known for joining the effort to declare Shar Mountain to become a National Park, besides
genre-crossing artistic collaborations and bringing the Macedonian heritage to an ever wider audience.


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Best New Talent 2023