UPBEAT strengthens the industry ethos of sustainability
via its Future Festival Award.
UPBEAT created the Future Festival Award to strengthen the industry ethos of sustainability. The prize is handed to festivals rooted in heritage, seizing the present while not burdening the future, in alignment with UPBEAT’s criteria. This year Tromsø World from Norway was collectively deemed the best representative of UPBEAT’s mission, while boasting a fabulously rich program.
A jury of industry experts: Martyna van Nieuwland – UPBEAT’s sustainability specialist; Oskar Strajn ESNS booker and Marco Canepari music journalist, selects nominees, while UPBEAT members can each cast a vote to choose the winner. Festivals based in Europe, actively working on reducing carbon emissions, promoting social inclusion and engaging with our shared heritage may be nominated for the award.
The winner receives accreditation to Budapest Ritmo with additional travel and accommodation support and also delegate registration for 2 more UPBEAT partner festivals of choice. By winning the award, Tromsø World also joins UPBEAT network as an associate partner.
Tromsø World is a sustainable arena for multicultural art and cultural communication. The festival emphasizes the social value and the benefits of a vibrant and visible cultural diversity for the community. The festival has special focus on artists from Africa, Latin America, the Middle East, Asia, in addition to North of Norway and Sápmi. Tromsø World has won the national prize for best newcomer in 2023 by promoters organisation Norwegian Live.
“We’re absolutely thrilled to win the Upbeat Future Festival Award—it feels like we just scored the eco-friendly equivalent of a standing ovation! At Tromsø World, our mission is to smash cultural borders with music, art, and a healthy dose of humor, all while keeping Mother Nature in mind. Our values? Diversity, creativity, and a commitment to sustainability that proves you can dance your way to a greener future.”
– Vasil Gjuroski, festival director
